With the rapid Internet development, more and more Internet users produce digital content through multiple terminals and platforms, driving the entire Internet world towards a "big data era". The use of massive data has become the foundation for future competition and growth. Using Big data to analyze user's characteristics, and enhancing enterprise value through data analysis will improve competitiveness of business.
Gridsum Data Center is a professional data research institution under Gridsum. Based on massive online information data accumulation and the advanced network marketing cloud statistical analysis platform of Gridsum , Gridsum Data Center focuses on online media and audience researchs under digital environment. The Internet industry report, which was released annually from 2013, has provided a new perspective for people and Internet companies to understand the development of China's Internet industry, sharing valuable insights of data and research findings with a majority of companies, advertising agencies, and media to facilitate the industrial development.